Vel Pitar Bakery

Vel Pitar combines a special attention to details, preservation of the flavor of traditional recipes and use of the best raw materials … with food-hygiene standards to maintain product freshness, strict production-quality controls, and an expert staff qualified to European standards … in order to offer delicacies to satisfy the tastes of each and every consumer. The numerous prizes won in bread and pastry competitions by Vel Pitar’s specialized teams serve as clear proof of the success of these principles.
The high quality of Vel Pitar products, its respect for safety standards, and its carefully selected ingredients have convinced over 1.5 million clients nationwide to buy fresh bread daily from Vel Pitar. The company sales team has made Vel Pitar an important partner to large retail networks in Romania, so product availability is insured at over 10,000 retail points across the country.
The Vel Pitar products reach retail points (supermarkets, hypermarkets, small and medium-sized shops, and the VP Magassin network) through the company's own distribution system (a modern fleet of approximately 340 vehicles) or through those of its partners. Every month, an average 10,000 tons of bread products, 300 tons of biscuits and wafers, and 14,000 tons of milled products are generated by Vel Pitar operations.
As a result of investment in production, the fleet now delivers over 300 tons of newly baked bread daily in cities including Bucharest, Ramnicu Valcea, Giurgiu, Cluj Napoca, Tecuci, Iasi, Targu Jiu, Brasov, Focsani, Dragasani, Calimanesti, and Panciu, as well as to large areas in the counties of Arges, Valcea, Ilfov, Giurgiu, Vrancea, Galati, Cluj, Iasi, Gorj and Brasov.
The packaged products (bread, biscuits and wafers) are delivered nationwide. Vel Pitar can provide its complete range of products to retailers in any part of the country. From any factory, a delivery can be made in less than 24 hours from the time of receipt of the order.
Vel Pitar has launched muffins in two varieties: vanilla (70 g) and chocolate (80 g). They are both sweet tasting and nutritious, so they can be eaten and enjoyed by adults and children alike. 