Vel Pitar Group
The Vel Pitar Group is the leader of the Romanian bread market and an important player in the manufacture and distribution of biscuits, wafers, cake specialties, pastries and milled products.
The story of the Vel Pitar Group began in 1999 when the investment fund Broadhurst Investments, Ltd., administered in Romania by New Century Holdings (NCH), purchased two large companies in the milling and bakery industry – Mopariv Ramnicu Valcea and Berceni Bucharest. In December 2001, S.C. Vel Pitar S.A. incorporated with the merger of four factories from the milling and bakery industry: Mopariv Ramnicu Valcea, Berceni Bucharest, Mopariv Cluj Napoca and Granpan Tecuci. The registered office of the new company was established in Ramnicu Valcea.
2007 represented the road to a new kind of organization. The Vel Pitar S.A. Company was divided into three autonomous companies, each with a different focus: baking, S.C. Vel Pitar S.A.; milling, S.C. Sapte Spice S.A.; and retail, S.C. VP Magassin S.A. The three companies have developed continuously over the last three years, and each now qualifies as an autonomous operation. As a result of the division, the new companies maximize the market opportunities in their respective business sectors through better resource and cash management.
The Vel Pitar Group now owns factories in Bucharest and in 11 other Romanian counties (Valcea, Arges, Brasov, Cluj, Galati, Iasi, Giurgiu, Gorj, Olt, Dambovita and Braila), mills, and a network of shops spread throughout large Romanian cities.
The Vel Pitar Group changed the way business was done in the milling and bakery industry in Romania. We were the first to invest heavily in modern, innovative technologies in order to offer our clients the highest quality products. The Vel Pitar Group is the absolute leader in this industry, from all business perspectives: size, geographic coverage, product output, profit level, number of clients, and the level of implementation of modern technologies and European industry standards.
In its efforts to offer consumers the products they desire, Vel Pitar has come to recognize the importance of incorporating local regional tastes and needs to add extra value to product lines.
Vel Pitar Group in numbers: Thirteen bakery factories, five milling plants, a network of 157 outlets in the largest Romanian cities, national coverage, 4,600 employees, and over two million clients daily. Every month, on average, approximately 10,000 tons of bread products, 300 tons of biscuits and wafers, and 14,000 tons of milled products are produced.
Vel Pitar Group in numbers: Twelve bakery factories, five milling plants, a network of 157 outlets in the largest Romanian cities, national coverage, 4,600 employees, and over two million clients daily. Every month, on average, approximately 10,000 tons of bread products, 300 tons of biscuits and wafers, and 14,000 tons of milled products are produced.