VP Magassin Retail

The VP Magassin strategy is based on three main directions: national coverage, development of new specialized shop concepts - "proximity shop", the introduction of some new services for the clients. The success is obvious: currently, the retail network of the Vel Pitar Group numbering 157 outlets in 10 of the most important cities of the country.

The Vel Pitar shops are offering the most diverse range of fresh bakery products - cooked in professional ovens, even in the shop - so that the clients may find here bread, sandwiches or warm pastry products daily, satisfying all tastes, as well as other types of products (dairy products, tins, meat, refreshments).

The products are arranged in distinct categories, so that they are easy to find, the sale process is fast and flexible, and the staff is very well trained. In the shop, the clients may obtain any information related to a certain product, the employees helping those wanting to take the best decision regarding their nutrition.

With best quality products, traded in a generous space, with the modern equipments and communication elements, the VP Magassin sales points are answering consumers needs, attracting those who want to discover the atmosphere and the high quality products found in a European bakery, as close to their home as possible.