Communication Campaigns
Vel Pitar lanseaza Grau Intreg, singura paine 100% integrala din RomaniaGrau Intreg, prima paine 100% integrala din Romania
Painea Grau Intreg este realizata printr-un proces inovativ de macinare, astfel incat toate proteinele si vitamintele continute in bobul de greu sa se regaseasca in faina.
DetailsVel Pitar was rewarded the Superbrands trophyVel Pitar was rewarded for being one of the top consumer brands on the local market
During the fouth edition of the Superbrands Programme, Vel Pitar was rewarded for being one of the top consumer brands on the local market.
DetailsPuncteaza, Vel Pitar te premiaza! - campanie promotionala Ramnicu ValceaIn perioada 20.01.2012 – 20.03.2012 Vel Pitar – Ramnicu Valcea organizeaza campania Puncteaza, Vel Pitar te premiaza!
In perioada 20.01.2012 – 20.03.2012 Vel Pitar – Ramnicu Valcea organizeaza campania Puncteaza, Vel Pitar te premiaza!
DetailsVel Pitar a lansat o noua campanie de promovare pentru painea feliata French Toast!Vel Pitar a lansat o noua campanie de promovare pentru painea feliata French Toast!
Un milion de romani cumpara zilnic painea feliata de la Vel Pitar ceea ce inseamna ca French Toast este parte din viata unui numar impresionant de consumatori. De aici si ideea campaniei "French Toast. Felii de viata." prin ale carei trei situatii (Amfiteatrul, Biroul si Casa) sunt ilustrate tot atatea posibile felii de viata.
DetailsVel Pitar lanseaza French Toast KidsFrench Toast Kids vine cu un aport de calciu si fibre, elemente esentiale si necesare in alimentatia copiilor. 100 grame de French Toast Kids reprezinta echivalentul a 100 ml de lapte, aliment de baza intr-o alimentatia sanatoasa.
DetailsVel Pitar relaunched Imparte.ro - the charity portal!Vel Pitar relaunched Imparte.ro - the charity portal!
On the 5th of July 2010, Vel Pitar relaunched Imparte.ro - the charity portal. Imparte.ro project is a follow-up of the social campaign "Share it! It's more than a slice of bread." Since it was launched, the community has gathered over 10,000 members - this means that more than 20,000 slices of bread have been donated to those in need. Join us! Together we can prove it's easy! Whether you need help or want to help, Imparte.ro is the right place!
DetailsVel Pitar launched the four-th edition of the educational program "Opening Doors to the Future"Vel Pitar launched the four-th edition of the educational program "Opening Doors to the Future", starting the 6-th of october 2009
DetailsShare with us! It's more than a slice of bread!The public campaign "Share with us! It's more than a slice of bread!" has been extended nationwide.
DetailsVel Pitar won Trusted Brands in the "Bakery" categoryVel Pitar won Trusted Brands in the "Bakery" category
DetailsNEW: French Toast WholemealThe Vel Pitar Group, leader of the Romanian bakery market, has recently launched French Toast Wholemeal. The product will be available on store shelves starting in February and is targeted at those consumers seeking a healthful diet. French Toast Wholemeal has no preservatives and is a perfect choice for the most exacting of tastes.
DetailsVel Pitar Launches Pound-Cake LineApril 2008
In April 2008 Vel Pitar launched “A new generation of pound cakes.” The launch of the new line was promoted nationwide through radio and internet media campaigns, as well as retail-marketing activities.
Details
Vel Pitar has launched muffins in two varieties: vanilla (70 g) and chocolate (80 g). They are both sweet tasting and nutritious, so they can be eaten and enjoyed by adults and children alike. 
