Communication Campaigns

Promotional Spot 1

Promotional Spot 1

Promotional Spot 2

Promotional Spot 2

Vel Pitar a relansat Portalul social Imparte.ro!

Vel Pitar a relansat Portalul social Imparte.ro!- Portalul caritatii pe data de 5 iulie 2010. Proiectul Imparte.ro! este continuarea fireasca a Campaniei sociale "Imparte! E mai mult decat o felie de paine!". De la lansarea sa, in comunitate s-au inscris peste 10.000 de membri si au fost donate peste 20.000 de felii de paine. Fiti alaturi de noi! Impreuna putem demonstra ca se poate! Fie ca ai nevoie de ajutor sau vrei sa ajuti, Imparte.ro este locul potrivit!

Vel Pitar a lansat o noua campanie de promovare pentru painea feliata French Toast!

Un milion de romani cumpara zilnic painea feliata de la Vel Pitar ceea ce inseamna ca French Toast este parte din viata unui numar impresionant de consumatori. De aici si ideea campaniei "French Toast. Felii de viata." prin ale carei trei situatii (Amfiteatrul, Biroul si Casa) sunt ilustrate tot atatea posibile felii de viata.

Vel Pitar launched the four-th edition of the educational program "Open gates to the future", starting the 6-th of october 2009

The social campaing "Share! It's more than a slice of bread" was extended for the whole country.

On July 3, 2009, Vel Pitar launched the social campaign “Share a piece!It's more than a slice of bread!”. With the help of our customers, for every special bread of 300g, a slice of bread is to be given to the needy people living in Bucharest.

Vel Pitar won Trusted Brands at "bakery" category. Trusted Brands survey conducted by Reades's Digest magazine is in Romania at its nineth edition, being one of the greatest studies on Romanian consumer.

The Vel Pitar Group, leader of the Romanian bakery market, has recently launched French Toast Wholemeal. The product can be found on store shelves starting with February and it's addressed to those consumers interested in a healthy diet. French Toast Wholemeal has no preservatives and it's the perfect choice for the most demanding tastes.

April 2008

Vel Pitar launched at the beginig of April 2008 „ a new generation of pound cakes”. The new range launch was national wide promoted through media campaigns (radio and internet) and trade marketing actions.