- Vel Pitar Launches Pound-Cake Line
Communication Campaigns
Vel Pitar Launches Pound-Cake Line
April 2008
In April 2008 Vel Pitar launched “A new generation of pound cakes.” The launch of the new line was promoted nationwide through radio and internet media campaigns, as well as retail-marketing activities.
In April 2008, the products were promoted by radio through the Europa FM, Kiss FM and Magic FM radio stations, and through a banner campaign on the internet networks www.boom.ro and www.sentimente.ro.
Vel Pitar is introducing a new pound-cake gift, from the premium cake selection, packed in a wooden box.
The pound-cake line satisfies a variety of tastes:
Pound cake with walnuts, raisins and cocoa (700 g)
Pound cake with nuts, raisins and cocoa (500 g)
Pound cake with cocoa and Turkish delight (500 g)
Pound cake with cocoa and Turkish delight (400 g)
Pound cake with nuts and cocoa (400 g)
Vel Pitar has launched muffins in two varieties: vanilla (70 g) and chocolate (80 g). They are both sweet tasting and nutritious, so they can be eaten and enjoyed by adults and children alike. 
