The new line is used in the production of fresh loaves and packaged loaves, and the manufacturing process is automated up to the packaging stage.Also, the new technology allows a strict control of each production stage.

"The investment in the new bakery line will cause an increase of our products quality by bringing the parameters to a common level – shape, weight, aspect - as well as an increase of productivity. Moreover, we are able to maintain our competitive advantage on the local market investing in new technologies, which means more quality for our customers" declared Petru Cumpăt, the executive manager of Vel Pitar - Iaşi.

Vel Pitar Iaşi is the bakery leader on the served markets, providing both local and national products.Moreover, Vel Pitar is the leader of the Romanian bakery market, having two production units in Bucharest and other factories in 10 districts of the country: Valcea, Arges, Cluj, Galati, Iasi, Gorj, Brasov, Giurgiu, Dambovita and Olt. Vel Pitar’s main shareholder is Broadhurst Investments Limited, an American investment fund, administrated by New Century Holdings (NCH) in Romania. Vel Pitar was set up in 2001, through the merger of Mopariv SA Ramnicu Valcea (the absorbing company), Berceni SA Bucharest si Granpan SRL Tecuci (the absorbed companies). In 2005, Pagran SA Iasi joined the company structure from that time, thus becoming Vel Pitar Iasi.

This range, dedicated to children and “preferred by parents”, was launched for offering the parents a healthy choice for breakfast. This mini pound cake can also be eaten during breaks, at the picnic or even as a fast desert. For one to have a varied menu, the sponge cake can be served with milk or tea in the morning; simple – during launch breaks at school; and with milk or yogurt – at dinner or at 5 o’clock meal.
 

“It is well known that it’s very important for pupils to have a good diet, from caloric and nutritional point of view, and Vel Pitar walnuts & cocoa mini pound cake or Vel Pitar chocolate mini pound cake could be the delicious breakfast providing that important energy for the whole day. Few people know that the glucides, which we also obtain from some flour products, are important for children’s harmonious growth. The glucides sustain, especially with the aid of starch, the immediate energy consumptions, necessary in the children’s physical and intellectual work and they should ensure 50 – 68% of the caloric value necessary to the human body” the company representatives declared. 

The packages of the two types of mini pound cakes are joyful, colored, attractive, specific to the age of their main consumers – the children.    

The two types of pound cakes are available as 100g small packages, representing the perfect amount for a child’s breakfast. Even the size of these cakes is in accordance with their consumers’, being the equivalent of a “mini pound cake”.

The launch of these new products is supported by a national campaign, through the aid of many communication channels: online, outdoor, trade marketing activities in the big retail networks and Vel Pitar shops. The online campaign is developing during October the 1^st - November 15^th 2008 on boom.ro, activesoft.ro and sentimente.ro, targeting the web sites accessed by youth/teenagers and women.

The new technology allows a strict control of the production stages (dosing, kneading, shaping, yeasting and baking) and the development of high production capacities.

“We always invest in healthy products, with adequate nutritional contribution, and we always provide highest quality products to our customers. The new production line represents a step forward regarding the food safety and quality standards, which Vel Pitar clients are used to." declared Maria Boicu, Executive Manger of Vel Pitar S.A. Târgu Jiu.

The new products will be distributed in districts Gorj, Mehedinţi, Dolj and Hunedoara, and, for the time being, they can be found in Vel Pitar shops in Târgu Jiu and in Vel Pitar partners’ shops.

Vel Pitar offers packaged and unpackaged biscuits, produced in Iasi and distributed all over the country. Among them: Petit Beurre, Tabiet, 5 minute, Poieni, 2B+C sandwich type biscuits.

In the beginning of August, Vel Pitar re-launched 2B+C sandwich-type biscuits, which had been produced observing an improved recipe, providing a new packaging as well. The 2B+C biscuits were first made in the '70s and produced by Vel Pitar since 2001.
The officials of the company did not offer any details on the investment for re-launching the 2B+C brand or on the budget allocated to its promotion.  

The re-launching activities are performed together with marketing activities in Vel Pitar shops, as well as in small and medium shops. Also, during August-October 2008,  the company will develop an online communication campaign which will cover the main sites for the youth and teenagers, such as: www.clopotel.ro, www.bestmusic.ro, www.calificativ.ro, www.clasa.ro, www.colegiimei.ro etc.

Vel Pitar’s main activities are in the milling and bakery industry, and in production and distribution of specialties, biscuits, wafers, flour products, confectionary and pastry specialties and milling products.  

At the present, Vel Pitar owns 170 shops and has 12 production units in ten districts: Valcea, Bucharest, Arges, Brasov, Cluj, Galati, Iasi, Giurgiu, Gorj and Olt.

2 B+C biscuits, made by Vel Pitar Iasi, represent the acronym for “two biscuits with cream”, being marketed with two different fillings: cocoa cream and lemon cream. Each package contains four sandwich-type biscuits. The product was launched in 1970 and has been made by Vel Pitar since 2001.

During the rebranding process, Vel Pitar made changes in the recipe and packaging, but the shape of the biscuits was maintained.

The new packaging of the product has a modern design, where the red colour is predominant (colour which is a Vel Pitar feature), yet combined with metallic colors, meaning energy and vitality. The target customers are 7-14 y. o. pupils, and that’s why two elements are emphasized on the packaging: sandwich-type biscuits and "2B + C" equation. The two types of biscuits are visually different by two different shades inspired by the color of the cream.

According to the company representatives, the consumers will be notified about the rebranding of the biscuits on the internet - the place where the consumers are spending most of their time. Thus, during August-October 2008, the company will develop an online communication campaign which will cover the main sites for the youth and teenagers, such as: www.clopotel.ro, www.bestmusic.ro, www.calificativ.ro, www.clasa.ro, www.colegiimei.ro and many more. Concomitantly, promotion activities will be carried on the retail segment, meaning offers for clients and consumers as well. 

Vel Pitar budget for biscuit promotion is EUR 200,000, most part of the money being invested in online campaigns.

"2B+C are long time tradition biscuits, as they have been made in Iasi for 40 years.  We now meet the consumers with a new packing and a better recipe – softer biscuits and a richer cream", the executive manager of Vel Pitar Iasi, Petru Cumpat, stated.  

As soon as the car access was allowed, Vel Pitar representatives went to the affected area and offered fresh bread to all the inhabitants of Rachiteni Village. 

One of the persons who helped distributing the products was the vicar of the village, Marian Fechete: "Our daily bread has been given to us in these hard days, too, so we would like to thank for the help we received from Vel Pitar", stated the vicar.  Even though the waters withdrew from the area, the effects of the high flood haven’t been covered, therefore the inhabitants are still receiving help.

 "We are solidary with those affected by floods and we help them go through this difficult situation more easily", Petru Cumpăt, the Executive Manager of Vel Pitar Iaşi, has stated. According to him, the company is also involved in other humanitarian actions, in cooperation with local foundations and associations, which it supports.   

Milling and bakery industry producer Vel Pitar traded a new range of biscuits: Petit Beurre with vanilla flavour. 

Vanilla flavoured Petit Beurre is a new product that addresses to all age categories. The biscuits are individually packed in packages of 140 grams, 28 packages/ box.

"We decided to increase the range of biscuits in order to comply with the customers' requirements who are looking for more and more varied products. Petit Beurre is a product which addresses to a large category of consumers and it differentiates from the other products existed on the market through the quality of the recipe and the modern and clearly superior wrapping", Managing Director of Vel Pitar Iasi, Petru Cumpat, declared.

The new range of biscuits is produced at the working point from Iasi, belonging to the Vel Pitar Company, where all the ranges of the biscuits commercialized by the company in the entire country are produced.

   The marketing of the new range is accompanied by trade marketing activities in national and local distribution networks (shops network Vel Pitar, medium and small sized shops, IKA).

Vel Pitar marketed a new range of biscuits- vanilla flavoured Petit Beurre. The new product line is produced at the place working point from Iasi, belonging to the Vel Pitar Company.

Vanilla flavoured Petit Beurre is a new product which addresses to all age categories, being a delicious meal, at everybody's hand. The Petit Beurre biscuits are preferred by the consumers in the urban zone, and this range will be extended in the future through the marketing of new sorts of biscuits. The biscuits are individually packed in packages of 140 grams, 28 packages/ box.

    "We decided to increase the range of biscuits in order to meet the customers' requirements who are looking for more and more varied products. Petit Beurre is a product which addresses to a wide category of consumers and it differentiates from the other products existed on the market through the quality of the recipe and the modern and clearly superior wrapping", Managing Director of Iasi Vel Pitar, Petru Cumpat, declared.

     The new biscuits are commercialized at a national level, the marketing of the new range being accompanied by trade marketing activities in national and local distribution networks (shops network Vel Pitar, medium and small sized shops, IKA).

    Iasi Vel Pitar is the leader of the bread manufacture market on the attended markets, commercializing local bread manufacture products but also national ones. The oneness of the activity center from Iasi within Vel Pitar Company consists in being the only location that produces the varied ranges of biscuits commercialized by the Vel Pitar Company in Iasi and the entire country.

Vel Pitar Iasi is involved in a large remodernization program, the first investments made being the modernization of the mill and of the bakery department at the same time with the ISO 22000:2005 certification. The certification was obtained after the evaluation made in December 2006, being already accredited with the ISO 9001:2000   Quality Management Systems.

The children from Brasov, but also their parents and grand-parents, enjoyed yesterday a marathon of fun in Wonderland, on the International Day of the Child. The magic place, full of games and happiness, revived for them in Sfatului Square, being the third edition of this event that "Transylvania Express" magazine together with TEX FM, Brasov City hall and the Romanian Post dedicated to the children from Brasov.

Music, fun, games and competitions, surprise-parties, gifts, coloured balloons, sweets - all these were for the many children gathered in "Wonderland". The atmosphere was enlivened by TEX FM DJs - Dj Sihe and Dj Valy and their special guests. The Unison Children Chore, Brasov Opera, and the Aikido sport club from Brasov delighted also with their skill the audience present at the event. The performances came one after another because the pupils from Brasov prepared many varied and original programs, including music, dances, and fashion show and surprise moments.

In this magic place, where the happiness was in full swing, the most gifted children could show off their creativity, being trained in different contests and games, which had also an important stake, besides the guaranteed fun, including prizes as well. Thus, the gifted and imaginative children could take part at the graffiti contest, for which they received all the necessary materials, at the "Let's colour a post card" contest, organized by the Romanian Post. At the contest with drawings on asphalt, the children crowded in order to colour the Sfatului Square. 

 The bands willing to dance signed for the break-dance contests displayed on stage. The children wanted to sing and dance, the most gifted of them being rewarded. The "WiFi Sports" and "Guitar Hero 3" contests were organized and awarded by the "Level" magazine.

27 000 students between 7 and 14 years old visited the Vel Pitar factories, during October 1^st 2007 - May 15^th 2008 , within the educational project, "Opened door for future".

 For the second year consecutively, students accompanied by teachers entered the door of the Vel Pitar factories from 10 Romanian towns. During the visit, a specialist from the production department explained them the process of the bread manufacture products  (bread, bagels, croissants, biscuits, pretzel, pastry), the rules that the bakers have to respect for the bread to be produced in the surest conditions of hygiene and alimentary security, basic elements about nutrition, and bread manufacture products.

"Through this campaign we wanted that students should become aware of how much effort and devotion implies the process of the bread manufacturing and understand as better as possible the world they live in. The children, the future adults, have to know the elements necessary for taking correct decisions when they buy bread manufacture products", Ramona Sevastre, Public Relations Coordinator Vel Pitar, declared.

 The educational program centered round visiting the production places, the functioning of the workshops, concerning healthy food and the consumers' rights, moreover sessions of discussions on these topics. At the end of these activities, the children were invited to participate to a competition of drawn placards, inspired by the experience lived within the visit. The most beautiful ones will be rewarded with sweets and Vel Pitar promotional objects and the great prize will be a two days- trip in the Bran -Moeciu tourist station.  The winners of the contest organized in every activity center will be revealed on June the 2^nd 2008.

After an year from the division into more companies, the Vel Pitar Group, the main player on the national industry of milling and bakery, increased its earnings without the depreciation expenses (EBITDA) (interest, taxes, depreciation and amortization) ten-fold in the increased operational profit of about 10 times in the first quarter of 2008, to €1.8 million, while turnover rose by some 86 percent, to €36.7 million.

 "Vel Pitar inscribed a growth in 2008 both from commercializing the milling and bakery products and marketing new products, but also from the transactions which take place among the companies within the group", the representatives of the group supervised by  the Broadhurst Investment Fund, administrated by the New Century Holdings Company (NCH) declared.

 At the end of March 2007, the Vel Pitar Company split up into other three firms, respectively Vel Pitar (bakery), milling companies Sapte Spice and VP Magassin store division. Concerning this year, the Vel Pitar Group takes into account reaching a turnover of €150 million and obtaining an EBITDA (Earnings before Interest, Taxes, Depreciation and Amortization) of about €12 million, rising with 60% in comparison with the previous year, concerning the investments realized in 2007.

In 2008 the group has scheduled investments of €12,5 millions, the funds being intended to the bakery segment  (Vel Pitar company), but also to the milling one (Sapte Spice) and to the retail (VP Magassin). According to the group's representatives, the investment plans are oriented to acquire new production lines, continuing the modernization process of the stores chain and milling units, implement specialized software and relocate production units in Bucharest, as well for communication companies. According to the firm's representatives, other €5.5 million are also allocated for several projects that begin in the second half of the present year and end in 2009. At the same time, about €2.5 million have as destination the companies of promoting the national brands, but also for marketing new products.  

The bakery national market is estimated, at present, at about €2 million. The main competitors are Vel Pitar, Titan, Boromir and Dobrogea Group. According to the company's estimations, the group holds at a national level about 15% of the milling market and 9% of the bakery one, but in the places where it owns production units, market quotation varies between 35% and 70%.

The Brasov city hall, together with Tuborg Romania, carried on a charitable activity for the needy persons yesterday. The social program "Together closer to people" was initiated by Tuborg Romania, together with more private companies, six years ago, and this year the activity takes place in Brasov. The campaign meant the distribution of 2500 packages to the needy persons being under the Brasov authorities' observation within the social security payment Canteen, of the Home for the Elderly People, of the New Direction of Social Services and Asylum for the homeless. Each package offered includes Alka wafer, Elita coffee, Hochland cheese, Orangina cooling drink, Mars chocolate, Titan bakery products, Vel Pitar sweets and Tuborg beer. The total costs of this campaign included 100.00 lei, and the products' price list was over 55.000 lei.

"I'm glad we succeeded in realizing in good conditions this campaign which takes place in Brasov this year.  This activity joins the City hall's efforts of bringing the light and hope of the holly Easter celebration there where few people smile. We will donate 2 500 packages with alimentary products to the needy persons being under our observation, at the social security payment Canteen, the Home for the Elderly People, the New Direction of Social Services and at the Asylum for the Homeless. We hope that other companies from Braşov should take into account initiative projects of this type because sometimes it can be very easy to help the needy persons", the mayor George Scripcaru declared.

The Vel Pitar bakery producer, which carries on business of over €130 million on the local plan, will invest €200.000 (sum calculated in rate-card system) in April for the promotion of a new range of pound cakes. At the end of this campaign, the producer expects a rise of 50% of the sales on this category during the Easter Celebration period   in contrast with the previous year.

"The traditional pound cakes represent one of the first five categories of the Vel Pitar portfolio, a great deal of our efforts being devoted to this segment's development. If last year we had a market quotation of 10% of the traditional pound cakes market, according to the study made on the sales of the international chain stores, this year we want to increase this market quotation with 50%", the national marketing manager of Vel Pitar, Razvan Mircea, declared.

According to the company's representative, Vel Pitar could own 15% of the pound cakes market this year. In order to reach this aim, Vel Pitar will invest nearly half of the sum of money necessary for promoting the new range of pound cakes within a campaign realized on the internet, the rest of the money being invested in media campaigns and promoting activities of the products on the market. "The rate-card sum of money of €100.000 will be allocated to an internet banner advertising company", Mircea declared.

More and more producers of alimentary products choose to promote their products through internet. After last year Alka sweets producer decided to promote its range of cakes through internet, recently the newest dairy produce company on the local market, Tnuva, announced its intention to promote the products through internet, too.

The Vel Pitar representatives announced their intention to invest about €2,5 million in the marketing budget this year, and then allocating this sum of money both for the products' and the company's promotion.

Vel Pitar bakery company forecasts a 50% sales increase of pound cakes on Easter, in contrast with 2007, as a consequence of marketing new products from this segment.

 "The new pound cakes (...) will increase the sales with 50% in this category of products.  Marketing the new range of pound cakes is supported nationally through media campaigns and trade marketing activities.  Concerning the distribution, the Vel Pitar pound cakes appear in the stores in 90% of the retail chain stores and at the entire country dealers", the Vel Pitar marketing manager, Razvan Mircea, declared to the press.

 The range of products, marketed at the beginning of April, includes five assortments of pound cakes with dried currants, nut, cocoa, lokum (Turkish delight), having weights that vary between 400 and 700 grams.

On March last year, the main activities of Vel Pitar works like distinct divisions. Thus, the Vel Pitar Company organizes the bakery activity, the Sapte Spice Company-the milling one, and the VP Magassin Company manages the stores.

The majority shareholder of the Vel Pitar Group is the American investment fund, Broadhurst Investments Limited, managed in Romania by New Century Holdings (NCH).

Although hypermarkets and supermarkets developed their portfolio of bakery products and even bread ovens, still the bakeries remain the main source of supply with bread.

 The specialized stores that commercialize bread will always have success, because bread is an ailment that will never lack on the Romanians' table. The first jobs related to nutrition refer to bread. "The baking" is the first pursuit related to the food preparation and is gathered documentary evidence as a special job from 1346. Several years later, the bakers form in a guild and from the 15^th century the twisted rolls bakers, who were selling white bread in Alba square, also appear. Formed in guilds, the craftsmen took counsel with others, and even competed in preparing the best bread recipes. The situation developed in the meantime, and now the competitors of the bakeries are the supermarkets and hypermarkets which bake the bread in special ovens and sell it warm...

 40% of the store's shopping represents the bread

Now, the specialized bread stores also centre round the pastry products, which are baked inside the unit.... Extending the range and the arrangement of a place with tables,  intended to the fast consumption of pastry products, coffee, tea or juices makes part of the dealers' strategy of keeping their customers long time inside the store.  In spite all of these, the sales engine is still represented by bread.

"In Bucharest, in the south area and centre we have five specialized stores where a serving area is arranged when the customers can taste our products", the VP Magassin national manager Dragos Serb declared. In the Vel Pitar trading network there are 145 stores in towns from the entire country: Bucharest, Ramnicu Valcea, Iasi, Brasov, Cluj-Napoca, Targu Jiu, Pitesti, Giurgiu, Tecuci, with a medium area of 40 square meters.

 Vel Pitar also trades different bakery specialties: croissants, bagels, pretzel, long-life category products - sliced and packed bread, French Toast Panissimo, jam rolls and mini jam rolls with different fillings, biscuits, wafers, packed biscuits, frozen pastry, grocery category products, dairy produce, cooling drinks, alcoholic drinks, sweets, coffee, cigarettes. The in-store bakery concept developed in five of the Vel Pitar specialized stores allows baking the products inside the store and serving them new.

The Broadhurst Investment Fund, which owns the Vel Pitar bakery producer, decided to relocate the factories and the mill from Bucharest outside the town, in the south area of the capital.  Vel Pitar's decision comes in a situation when another great bread producer in Bucharest, Lujerul Bucuresti, wants to sell a piece of land of 3,6 hectares, placed nearby the Plaza Romania, on which it may receive €60 million.

According to the information on the company's site, Vel Pitar, that makes businesses of over €130 million yearly, owns in Bucharest a mill placed in the Rahova district and two factories in the Berceni and Rahova neighbourhoods, having an area of 48.424 square meters.  The Vel Pitar representatives didn't want to offer any details concerning the area in Bucharest or a possible selling of these lands.  

"We have a land in the south side of Bucharest, the mill being the first building that will be relocated", the Vel Pitar president of the administration council, George Frincu, declared.

The relocation will start in the second half of this year and will finish at the end of 2009, the latest at the beginning of 2010, for this activity the Vel Pitar representatives orienting a great deal of the investments planed in this period of €5,5 million.

This is not the first factory that the producer decided to move outside the town, Vel Pitar relocating last year the factory from Cluj, too.

Vel Pitar has another executive manager, Nicolae Serbanescu, who previously managed the activity place of the bakery company in Ramnicu Valcea. Before Serbanescu the Vel Pitar executive manager position was occupied by Augustin Avram. In official news of the Vel Pitar Company, after Serbanescu appointing at the Vel Pitar management, the previous position occupied by the latter, that of executive manager at the activity place from Ramnicu Valcea, is occupied by Valentin Jercaianu, starting with February the 1^st.

The firm took over the bakery activity, after the Vel Pitar Group split up, on March last year, dividing the bakery milling and trading activities. As a consequence of the division, the Sapte Spice Company is the firm that realizes the milling activity, Vel Pitar the bakery activity, and VP Magassin manages the stores. Vel Pitar is controlled by Broadhurst Limited investment fund, the company being one of the great producers on the bakery market, where other important firms are Boromir, Dobrogea, Titan and Pambac.

The pupils from Iasi were invited, for the second year consecutively, within the "Doors open to the future" program, to visit the Vel Pitar SA bakery factory. During the visit, a specialist from the production department explained to the 2 300 children accompanied by teachers, the process of the bread manufacture products, how a factory works and looks like and what are the conditions that a baker has to respect.

The most Romanian modern mill carries on its activity at  Bujoreni.  Vel Pitar is really „the first baker" in Ramnicu Valcea, proved by the following ones: 9 of 10 Valcea people regularly buy this company's products.

1. Mr. Manager, what could you tell us about the Vel Pitar Ramnicu Valcea evolution in 2007?

2007 was for Vel Pitar the year of changes. As you know, on March 2007 the milling and bakery company Vel Pitar split up into three self-governing societies (Vel Pitar - bakery, Sapte Spice - milling, VP Magassin -retail) for a better valorization  on the business lines of the market opportunities. On August last year the investments begun in the milling sphere were ended, and at present we have at Ramnicu Valcea (Bujoreni) the most modern mill in Romania, a mill with a superior production capacity from the quality point of view in contrast to those existed on the actual market.  The bakery sphere also benefited by investments in new production lines, what brought an increase of the developed quantities by Vel Pitar on the market from Valcea and meeting the customers' requirements of quality products. 

2. What kind of projects do you have in mind? Could you give us some details?

Both the factory and the auto park are in a continuous process of modernization, so that our products should be the best ones on the market, delivered on time and in the best conditions to our customers. The bakery investments, centered especially round providing of the alimentary security and of the products' quality, brought a quality increase, uniformity of the production process, verified in all its stages.
Another important project for Vel Pitar Ramnicu Valcea represents strengthening the special relationship we have with our customers. We are close to them, delivering on time so that they should always have new bread on sale. The special care for our customers determines us to act fast at their smallest need, implicate in their business increase, supplying quality products that should satisfy the customers completely.  The distribution network development brought the covering of large geographical areas, and the products manufactured by Ramnicu Valcea Vel Pitar are present on the markets from Valcea, Dolj, Olt and Sibiu.

3. What are the trumps of the bakery products that Vel Pitar brings on the market from Valcea?

Firstly, the sure products from the alimentary point of view, the usage of the Keine Touch technology, that imposes a new bakery standard: as a matter of fact, moving from the kinds of flour selection  and going on with  kneading, leavening, baking, cooling and packing,  the process is entirely controlled by the computer. The packed bakery automatically set in the sealed up bag, in a hygienic environment, so that the first one who touches the product should be only the final consumer. On conditions that 9 of 10 people from Valcea should buy Vel Pitar products regularly is clearly that our responsibility is huge.

Another trump of the Vel Pitar company is the brand's notoriety and of the types of the packed products (French Toast, Panissimo, Almadolce, Roll4Ever), firstly being obtained through our preoccupation of meeting the customers' requirements.  Let's not forget that Vel Pitar is the one which introduced for the first time the marketing notion in the bakery industry.  During January-February 2008 we realized a campaign of measuring the satisfaction degree of the consumers and customers because Vel Pitar is always preoccupied to cover through its products different requirements of the bread consumers in Romania, either it's about those who need a special nutrition because of different affections, or those preoccupied with a nutrition rich in nourishing substances.

4. How important are the employees in the business success?

The staff is one of the most important elements for a company evolution, and Vel Pitar gave during these years a special importance to the headhunting of persons with great potential, that brings us in the situation of being proud of their accomplishments. I can say unreservedly that our people are among the best Vel Pitar employees, trained by managers, who take into account the business increase and performance."

5. How does Vel Pitar involve in the community?

Vel Pitar involves in the community's life not only through the security of the main products of the daily consumption, but also through realizing social and educational activities. Besides being a producer of quality products obtained in conditions of great alimentary security, with an increased nutritional contribution, we initiate mutual aid campaigns for the needy persons all this year.  
On educational level, Vel Pitar, through the "Doors open to the future" campaign, begun in February 2007 (at the second edition now), offers the possibility to the pupils from the schools in Valcea to see how a factory works and looks like and find out what are the conditions that have to be respected by the "baker" in order that what we eat be healthy and nourishing. Until now, about 2300 children in Ramnicu Valcea, between 8 and 12 years old, visited the factory and were thrilled with the smell and taste of the bread newly taken out of the oven.  The children are encouraged to ask as many questions as possible and store much information useful for their intellectual development. Vel Pitar believes in the value and potential that the Romanian children and teenagers have and desires to help them understand as much as it is possible the world they live in, be prepared when they grow up and take the best decisions for them and the society they live in.

6. What objectives do you have for 2008?

In one sentence: to go on being the number one in the Valcea consumer's preference.