Vel Pitar attended in December 2008 as a partner at the fifth edition of the social programme "Together, Closer to People" programme that was coordinated by Tuborg. This programme consisted in distributing food packages to people who face financial problems.
Christmas edition was held in Buzau city where people in need from villages as Beceni, Chilii, Sapoca and Zarnesti were given 4,000 food packages, each village being shared with 1000 packages.
Vel Pitar participated in this project along with 5 other companies, giving unprivileged people sweet products.