A great part of the national products (packaged bread products, swiss rolls, pound cakes) well known and appreciated by the consumers are made in this production unit: the sliced bread range French Toast, Panissimo and Daily Toast; the swiss rolls and mini-cake range - Almadolce, Roll4ever, Clopotel ("The Bell"); and the Vel Pitar pound cakes.

These products are obtained on completely automatic production lines, starting with the mixing operation and finishing with the product packaging. Beyond the packaged products, Vel Pitar Berceni is also producting fresh bread ranges (white bread, dark bread, bread with seeds, rye bread).

Vel Pitar Bucharest from Salaj Road (former called "Libertatea") was established in its current this location in 1972 and it became a production unit of Vel Pitar in 2007. May 2008 marked the end of the investment projects, and now the factory is completely equipped with the newest technology available on the market.

The Vel Pitar production unit from Salaj Road in Bucharest is mainly producing the fresh bread, which arrives to the Bucharest consumer from the 5^th and 6^th districts, for the most part. The modern technology and the automation of the processes, led to the obtaining of well baked products, of striking appearance (ruddy, golden), with special taste and appealing flavor.

The production unit of Vel Pitar from Pitesti is holding two production centers in Pitesti and Targoviste cities.

Pitesti

In 2002, the company Spicul Arges S.A. has been purchased by the milling and panification market leader - Vel Pitar - having invested within the modernization of the production sections, purchasing new technological lines of panification and pastry.

The main performance of the working point from Pitesti is represented by the arrangement of the Pastry Section for the assembling of a new frozen pastry line - unique in Vel Pitar - insuring the product need for all the working points from the country commencing with August 2007. The products are delivered frozen, and then baked in the specialized ovens from the Vel Pitar shops and sold fresh to the clients.

The frozen pastry from Pitesti is satisfying all the tastes through the diversity of the range and the quality of the products: rollers, strudels and croissants with different fillings (vanilla, cheese, apples, nut, black-cherry), yellow-cheese small pillows, sesame, caraway; palmers, mini-pies and many other pastry specialties.

In april 2008, there have been finished the investments in panification automatic line, permitting the strict control of the manufacturing process from the dosage of the ingredients to the packaging. The breads obtained through this modern line, are well baked, of striking appearance (ruddy, golden), are having a distinct taste and a delicious flavour.

Targoviste

The factory from Targoviste (the former company Spicul de Aur) is the greatest producer of panification products from Dambovita County, and the products obtained here are traded also in Bucharest and the counties of Prahova and Arges.

The inhabitants of Targoviste are beneficiating of the Vel Pitar product portfolio of high quality, adapted to the local specific and performed with the performing technology the company is using in all its working points. In the same time, the logistics that Vel Pitar is insuring in its new location, has leaded to the decrease of the working and delivering time, so that the merchandise arriving to the final consumer is fresher and healthier. Among the first investments began in January 2007, there have been numbered the modernization of the building and of the vehicle fleet, followed by the assembling of an additional production line.

The most appreciated local products by the consumers from the served areas are the followings: white bread 280 g, extra sliced long-shaped white loaf 350 g, round breads of 500 g (Bulgarian, Traditional, Transylvanian with potatoes) and the special breads of 500 g (graham bread, bread without salt).

Vel Pitar Brasov is the greatest panification producer in Brasov County, offering besides the products range with national distribution, the products specific to the area: potato sliced bread, bretzels, assorted pound cake of 1.1 kg. Vel Pitar Brasov has become a working point of Vel pitar in 2005, as a result of the merger of the company Postavarul Brasov with Vel Pitar Ramnicu Valcea, and is having around 320 employees.

Commencing with the moment of purchasing (2005), the company has entered within an intensive program of modernization, so that in 2008, the company Vel Pitar Brasov is the main supplier of highly quality products, obtained in maximal food security conditions, in the counties of Brasov, Covasna, Harghita and Prahova.

The investments have had as basis the development of the human capital and that of the new technologies, and the modernization of the production lines, of the storage spaces, of the vehicle fleet an the automation of the processes (production, distribution). Vel Pitar Brasov is certified ISO 22000:2005 / HACCP (the highest standard for the management of the food security), ISO 9001:2000 (the quality management), OHSAS 18001:2004 (the occupational security and health).

The special care to the clients has leaded to the development of campaigns to permit the identification of their needs and which have leaded to optimal collaboration solutions. Vel Pitar Brasov is reacting fast to the smallest need of its partners, involving within the development of their business through the supplying of quality products, which should satisfy the consumers completely.

Therefore, the Vel Pitar's efforts are focused to the satisfaction of the most exigent requirements of its consumers and partners: products designed to those special foods needs (bread without salt, dark bread, intermediate bread, graham bread); products enriched in nutritious substances (seed bread, rye bread, potato bread); pastry and cake products; toast bread, etc.

For the inhabitants of Brasov County, Vel Pitar represents the most active producer, involved in numerous products having as purpose the improvement of the community's life.

In 2003, Pangran SA Iasi (a milling and bakery company, founded in 1964 and having this name since 1990), was taken over by Vel Pitar, acquisition which brought a series of important changes. The new set up procedures improved the company's activities,  from the production process, up to the motivation of the employees.

Currently, Vel Pitar Production Unit from Iasi is a market leader in Iasi, having a diversified portfolio of products and granting great care to the evolution of the industry. The traditional products, known by the consumers for tenths of years are the biscuits Poieni, 2B+C, together with new ranges such as Tabiet, 5 minute ("5 minutes"), Petit Beurre. The Vel Pitar long-shaped white loaf is the most looked for bread in Iasi, having the advantage of a special recipe and a modern technology, unique on the local market.

In 2007, the mill was equipped with the best machineries from Germany, Buhler trade mark, with a capacity of 250 tones of ground wheat / 24 hours.

Vel Pitar Iasi is currently going through a large program of technology renewal, which started with investments in the modernization of the mill and of the bakery branches, together with the ISO 22000:2005 certification. The certification was obtained after the audit from December 2006.Nevertheless, up to that moment, Vel Pitar Production Unit Iasi had already been accredited with the Quality Management System ISO 9001:2000.

Vel Pitar Targu Jiu, the largest bakery producer from the market of Gorj, is registered in a large investment program, the highest amounts being directed to the new panification lines, completely automatic, with high production capacities; storage areas for the raw materials and finite products, assisted by the computer and the modernization of the car fleet.

These investment are permitting to the working point from Targu Jiu to be the main supplier of quality products, obtained in maximal food security conditions and distributed in due time to the traders from the served areas (the counties of Gorj, Dolj, Mehedinti and Hunedoara).

Those around 400 employees are the basis of the development of the working point of Vel Pityar from Targu Jiu. The human manpower is very important for the development of a company, and due to the devotion and the involvement of the employees, the Vel Pitar Targu Jiu may boast with the up-to-now results.

The development strategy of the company Vel Pitar is centered on the investment of important financial and human resources in those twelve production units it is holding on national level, so that these should permanently offer to the consumers the best and the most secure panification products.

Vel Pitar Tecuci is one of the first four companies having founded Vel Pitar (in 1999). It is delivering fresh bread and bread specialties in Tecuci city and in the counties of Galati, Braila, Vaslui.

It is delivering fresh bread and panification specialties in Tecuci city and in the counties of Galati, Braila, Vaslui.  

In 2002, the production unit from Cluj (former Panegrano S.A) is becoming a working point of Vel Pitar.

The company Panegrano S.A. has had the registered office on 2-4 Calea Baciului, having 14 production sections in Cluj-Napoca city. In 2002, the working point of Vel Pitar from Cluj has moved the registered office on Navodari Street, subsequently returning on Calea Baciului (in December 2007).

Together with the movement from December 2007, there have been brought important technological improvements: there has been made the passage from the oven production with automatic loading and unloading, Automatic division and modeling line, automatic water dosage line. Also, the operation space in the new location is much more generous and modernized.

The local products mostly appreciated by the consumers are the high gram products: Sliced Long-Shaped White Loaf of 700 and 400 k, White Bread of 1.6 kg, Sliced White Bread of 900 g and Sliced Dark bread of 9000 g.

Similar to the other working points, Vel Pitar Cluj is trading in its distribution area (North-Western side of Romania) the long-term national products (toast bread range - French Toast, roulades and mini-cakes, biscuits, wafers). 

The bread factory located on 63 Blvd. 1907 is representing one of the main industrial objectives from Giurgiu Municipality. Initially under the property of the state, the former Grist and Panification Enterprise, become SC Panem SA in 1991, has been total privatized in 1998.

Commencing with November 203, when the major shareholder became the investment fund Broadhurst Investments Limited, one of the most important foreign investors from Romania, the company Panem has known a new development.

In May 2005, the company has merged with Vel Pitar S.A., Romanian company among the leaders of the food industry, developing activities on national level through those 12 production centers and being presented on segments: panification, grist, biscuits manufacturing, cake and pastry specialties.

Together with the introduction of new concepts regarding the management of the resources, with the scientific approach of the production and trading process, and together with the total modernization of the production sections, with the creation of a new vehicle fleet, designed to the distribution, the Vel Pitar factory from Giurgiu has become a performing, modern and European premise.

Taking great care for the details, keeping the traditional recipes, using the beat quality raw materials, packages adapted to the hygiene requirements and to the keeping of the product freshness, having specialists qualified on European standards, the working point of Vel Pitar from Giurgiu, is now producing over 40 panification, pastry and specialty products.

As a confirmation of the importance that Vel Pitar SA is granting to the quality of its products, defined through freshness, hygiene, control of the raw material and of the ingredients, the working point from Giurgiu has received the certification no. RO 1026 through the standard ISO 9001 / 2001, completed in 2006 with the obtaining of the certification for the Integrated Management H.A.C.C.P., ISO 9001, 14001 and 18001 within the quality field, of the food security, of the health and of the labor security, as well as of the environment protection.